Learn more about our March webinar series on how to use Click2Mail’s products, services and tools to cut time, costs and make your mailings more efficient. Space is limited, reserve your seat for this month’s FREE webinars now! READ MORE

The new media buzz and a recession have some entrepreneurs doubting the effectiveness of old fashioned snail mail. Not so fast cautions a recent Wall Street Journal article; it turns out that customers actually like targeted, personalized direct mail. READ MORE

You know that Click2Mail is all about making personalized direct mail easy, quick, and economical. We’re at is again with 2 new products for release in May: an addition to our “Easy Sender” product line and a new service that will allow you to create direct mail in your email program. READ MORE

Last month a cardboard UPS Express Envelope, similar to Priority Mail, was found sitting outside our door. It was addressed to Click2Mail’s founder and CEO, Lee Garvey. The folks in the mailroom, and then the folks up in Lee’s office all had the same reaction, “This must be important.” READ MORE

Creating and managing a successful direct mail campaign – one that boosts your bottom line – can be a complex task. This checklist makes it easier. As you’re planning your campaign, go down the list to ensure that you’ve covered all your bases. READ MORE

The majority of successful direct marketers test their mail campaigns. It’s the “name of the game,” in master marketer David Ogilvy’s words. By testing you can maximize the value you get from your direct mail dollars. Learn about what and how leading mailers test. READ MORE

March offers some great opportunities to reach out to your customers and prospects, like offering a “get lucky” promotion or letting your customers know that you’re “Mad” about them. Plus, it’s a great time to renew your direct mail call to action and freshen up your response measurement. READ MORE

Step 6 in the 12 Steps to Direct Mail Success is: Lay Out and Design Your Mailer. The design and layout of your mail piece can have an enormous impact on its success. Learn 7 quick and easy tips for effectively laying out and designing a results-generating mail piece. READ MORE